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WOMEN ARE THE LARGEST UNTAPPED RESERVOIR OF TALENT IN THIS WORLD


The educated girls don't need to limit their lives within the four walls of the house. They demand equal respect from their partners. However, Indian girls have to be compelled to go a protracted thanks to come through equal rights and position as a result of traditions square measure deep nonmoving  in Indian society, wherever the social science found out has been a male dominated one. Girl’s square measure thought-about as weaker sex and continuously created to depend on men folks in their family and outdoors, throughout their life. These girls leaders square measure assertive, persuasive and willing to take risks. They managed to survive and achieve this cut throat competition with their diligence, diligence and perseverance. Ability to be told quickly from her skills, her powerfulness, open style of drawback resolution, temperament to require risks and possibilities, ability to encourage individuals, knowing a way to win and lose graciously are the strengths of the Indian girls entrepreneurs.



"Women Entrepreneurs" might be characterized as the women or a gathering of women who start, sort out and work a business undertaking. The Government of India has characterized women business people as an undertaking possessed and constrained by women having a base monetary interest of 51% of the capital and giving in any event 51 percent of the business created in the undertaking to women. Women business people occupied with business because of push and pull factors which urge women to have an autonomous occupation and stands on their own feet. Under the influence of these factors the women business people pick a calling as a challenge and as a desire to do something new. Such a circumstance is depicted as pull factors. While in push factors women occupied with business exercises because of family impulse and the duty is pushed onto them.

Right endeavors from all regions are needed in the advancement of women business people and their more prominent investment in the innovative exercises. Business fundamentally infers being in charge of one's life and exercises and women business people need to be given confidence, autonomy, and portability to emerge from their Catch 22s. The accompanying measures are recommended to enable the women to take advantage of different lucky breaks and face difficulties in business.


Author:

Renu Chatterjee

Asst.Professor (Lakshay College of Hotel Management)

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