CREATE AND RUN YOUR OWN WEBSITE

 CREATE AND RUN YOUR OWN WEBSITE

In today’s world of digitalization, everyone wants to increase the reach of their business through online mode and the best option for this is an online mode and the best option for this is an online website because most of the customers expect to find your business on the internet, so it is almost essential to have a website.

There are mainly two ways of creating a website:
 By coding
 By website builder

 

CREATION OF A WEBSITE
There are four basic steps to create a website which you need to
follow:
 Register your domain name
 Sign up a web hosting company
 Prepare your content
 Build and design your website

 

1. Register your domain name - Your domain name should represent your products or services which will help customers to find your website through a search engine. You should also use your domain name for your e-mail address because while sending emails from business address will look more
impressive and professional.
2. Sign up with a web hosting company - After registering a domain name, sign up with a web hosting, they will provide you a domain name on the internet. Web hosting is provided by most of the major internet service providers. A good web host whose services are fast will help to create traffic on your website.
3. Prepare your content – For preparing your content, think about the types of customers you want to attract and present your products and services accordingly which will help you to consider what information, sections, or pages you should include in your website. The content should be structured expressively and is easy and catchy for visitors. Add relevant and appropriate content with images that
will help your customers to understand your products and services and they will feel comfortable with buying from your website.
4. Build and design your website – To present the prepared content, you need to build and design your website. Add the contents according to the order and the format of the website. You can also hire a
professional web developer if you’re new to online business. They guide successful website designing. Design your website according to mobile phones so that people can get access to your website anytime and anywhere whenever they want.

NOW YOUR WEBSITE IS READY!

Now you have to choose the search engine for your website such as Google, to find. This is called search engine optimization (SEO). a web developer can also help you with search engines.

RUNNING A WEBSITE
For a successful and smooth running of a website, here are some
useful tips:-
 Always try to know the perspective of customers that what they want to know, not just what you want to present.
 Always create your website professionally because unprofessionalism leaves a bad impression on customers.
 Regularly updating the website regarding prices is necessary for order to ensure smooth functioning.
 Always try to do innovation regarding products and services in your website, so that more traffic can be generated on your website.
 Promote your website through your marketing material and many ways of advertisements such as business cards, banners, etc.

 

YouTube link –
https://youtu.be/XV1cOGaZUq0
AUTHOR:-
SHWETA MAHESHWARI
MBA
(STUDENT)